B2B Positioning That Actually Converts (Not Just Sits In a Deck)
Watkins Agency is a product market consultancy that helps B2B healthcare companies align marketing, sales, and product teams on the core story that shows why you’re the best choice for your buyer.
“Ben spent the time to understand what we do and the problems we are trying to solve for our customers. His insight and fresh set of eyes allowed us to move forward further and faster.” – Ruth Krystopolski, President of Ayin Health Solutions
From Strategy to Execution, We Help B2B Teams Stand Out to Buyers
We partner with growth-focused startups, especially in healthcare, to take the guesswork out of messaging. From sales to marketing, we work with brands to maximize results by deeply understanding the voice of the customer.
Anya Health Website Messaging
“I really enjoyed working with Ben on a 2-week sprint to help us write our new website copy as we repositioned our brand and product offering. Ben brings all the good vibes and positive energy to conversations and isn’t afraid to ask questions to really understand what he is writing about!”
Harriet Shuttleworth, Marketing Lead at Anya Health
Closed funding for Tomorrow Health
“We were challenged with condensing a very complex pitch into a short, distilled summary pitch deck. Ben was responsive, creative, and collaborative in helping us shape the right message.”
Shivani Stadvec, VP of Marketing at Tomorrow Health
Driving higher ROI through email campaigns for Sycle.
“Ben has changed the game for our demand gen emails, which has led to higher clicks, opens, deals, etc. I highly recommend Ben if you’re looking for a copywriter.”
Valerie Ray, Marketing Manager of Sycle
Ayin Health Solution’s Website Messaging
“You were so very responsive and willing to dive into a complex environment. You spent the time to understand what we do and the problems we are trying to solve for our customers. Your insight and fresh set of eyes allowed us to move forward further and faster. Thanks so much!”
The healthcare and tech companies we typically work with already have some sort of positioning and messaging. But have never fine-tuned it.
Common problems we see across the board:
You’ve tried agencies before, but none truly understand complex healthcare messaging, your buyers, or the regulations you’re up against.”
Your sales team struggles with writing demos, follow-ups, outbound, and reengaged emails because they are unsure of foundational positioning.
Your marketing team is stuck guessing what to say, unsure of value differentiation because the strategy, segmentation, and customer insight just aren’t there.